If you do any kind of SEO or backlinking and ranking sites in google then you need to read this post. I used to be big time into SEO but have slowly diversified and do not focus that much on SEO these days.
But I still like reading new articles on SEO and see what changes are happening, so after the panda and penguin update we have the DISAVOW tool.
So What is this Google DISAVOW Tool all about?
The DISAVOW is a tool that google has introduces and I will tell you more about it in a bit, but before that you might have noticed a lot of shuffle in the top 10 results in google over the last year or so and one of the factors for that is the devaluing of SPAM links by google.
Matt Cutts has clearly stated that google is become smarter and can identify spam links and links from bad neighborhoods and if you have many of those to your site then google will devalue these links, I guess this was a part of the penguin update,
So even if the various backlink tools show you that you have a ton of backlinks, google won’t count them, and this is probably one of the reasons you have seen a drop in your search engine ranking.
So google has introduced the new DISAVOW tool where you can inform google if you don’t want them to count links that you feel are spammy or from bad neighborhoods.
You can find the DISAVOW tool here. Make sure you are absolutely certain before you use this tool because it can hurt your rankings if you DISAVOW the wrong links.
SO firstly before you use this tool you need to make a list of all the backlinks that are spammy, these can include blog commenting links on irrelevant and spammy sites, blog farm and unnatural links, links from bad neighborhoods. paid links etc.
Matt Cutts clearly stated that you should first try and get in touch with the webmasters if possible and ask them to remove the links if they do not do so only then you should use the DISAVOW tool.
The List of domain you want to DISAVOW has to be in this format in a text file. If you want to remove links from a particular domain then you have to write it in this format
If you want to write a few notes and remove sub pages you need to write it like this
#Contacted webmaster to remove the backlinks point to my site on 12 Oct 2012
# Its been 2 weeks I have not got a response
# Webmaster from Badlinkdoma2.com has removed most of the links but has missed the 2 0r 3 links.
Whenever a sentence starts with a # tag then google looks at that as comments you are making and ignore those lines.
If the sentence starts with the word domain then all the links from that domain will be removed and if you want to remove links from sub pages then your just put a link of that page.
Once you have this list ready you can save it on your desktop choose the file and upload it here
Once you submit these links it will take up to 2 to 3 weeks for it to be removed this does not happen immediately, also google clearly states that if they find no reason to DISAVOW the link they wont do it.
Who should use the Google DISAVOW Tool
If your site has been penalized during the penguin update which hit particular sites that must have purchased links or used spammy link building techniques.
Now if you can speak to the webmaster and get these links off then that is great, but if you cannot then use the DISAVOW tool and ask google not to count these spammy links and focus your efforts on build good relevant links and you will gradually see an increase in your search rankings.
For more information check out this video by Matt Cutts
I hope you like this article if you did please SHARE it, LIKE it TWEET it, PLUS One it, just do what every you can to spread the word so this can help your friends as well. thank you and God Bless